Cast your eye around any football stadium during a match. 📱
Half the crowd are on their phones. Filming goals. Checking stats. Sharing clips. Messaging their mates who couldn't get tickets.
And at home it's the same. People are watching the game on the telly with their phone in their hand, bouncing between the match and whatever else they're doing online.
Your customers are exactly the same.
The Numbers Don't Lie
Over 70% of all web searches in the UK now happen on a mobile phone. For local trades businesses — where someone needs help fast and reaches for whatever's in their pocket — the figure is probably even higher.
So here's the question. What happens when one of those people searches for your trade, finds your website, and tries to use it on their phone?
- Does it load quickly?
- Is the text easy to read without zooming in?
- Can they tap your phone number directly to call you?
- Does the menu work with a thumb?
If the answer to any of those is no — you're playing with ten men. You're making it harder for customers to choose you, and easier for them to go to a competitor whose site just works.
— Chad, A New Dawn AI | anewdawnai.com