Quick question. When you want to find a local business, what do you reach for? Your laptop? Or your phone?
For most people in 2026, the answer is the phone. Every time.
In fact, across the UK, more than 70% of all web traffic now comes from mobile devices. For local service businesses — plumbers, electricians, landscapers — the figure is probably even higher. When someone's boiler has packed in and they need help fast, they're not heading to the study to fire up the laptop. They're searching on the phone they've already got in their hand.
The Uncomfortable Truth
A lot of websites that look fine on a desktop are a nightmare on a phone.
- Tiny text that's hard to read
- Buttons too close together to tap accurately
- Photos that don't load properly
- A phone number you can't tap to call directly
- Navigation menus that don't work with a thumb
Every one of those things is a reason for a potential customer to give up and go to a competitor.
Every site I build is designed for the phone first. The desktop version looks great too. But the person most likely to call you is holding a phone right now.
Make sure your website is ready for them.
— Chad, A New Dawn AI